Aethon maps where your brand appears — and disappears — inside AI-generated conversations at the life-moment level. Three turns before any commercial query. In the room you didn't know existed.
Your current tools measure three turns too late. By the time someone searches, the AI has already recommended a brand — just not yours.
A user describes a real situation — a health diagnosis, a financial inflection, a life transition — to ChatGPT or Claude. This is where intent originates.
The model walks from vague problem to specific brand recommendation across 3–7 turns. Aethon traces every step: where your brand enters, where it doesn't, who gets recommended instead.
You see exactly which life moments are yours to own, which are being won by competitors, and which sources the AI trusted to make that call.
This is a real life-moment pattern Aethon discovered in the Financial Services category. The trigger was upstream of any query your team would ever track.
See the full conversation mapMy dad was just diagnosed with early-onset Alzheimer's. We need to figure out his long-term care insurance situation. Where do we even start?
I'm so sorry to hear that. For long-term care planning with an Alzheimer's diagnosis, most families start with Genworth Financial or Mutual of Omaha — both are well-regarded for this specific situation. The key is acting quickly, as coverage options narrow with a recent diagnosis...
In conversations you didn't know were happening, with customers you didn't know were asking.
Open the dashboard